13 Tips That Can Help You Easily Spot a Fake Item in One Glance

In 2013, counterfeit goods worldwide accounted for $461 billion. Nike is the most counterfeited brand globally, and Ray-Ban, Rolex, Supreme, and Louis Vuitton are the most copied brands worldwide. And while some copies look almost identical to the originals, there are slight differences we think you should know about.

1. Ray-Bans

• Authentic Ray-Ban lenses with plastic frames are made in one whole piece. If it’s a metal frame, then the central part must look neat and can have small details but no protruding points.
• Most often, the lenses are made of real glass, but some can be made of plastic. To know if yours is one of them, go to the manufacturer’s official website.
• In the upper right corner of the right lens, you can find the inscription of the Ray-Ban logo. It is engraved on the surface of the lens, so it is impossible to erase it.
• On the outside of the temples, there should also be an inscription detailing the manufacturer. In addition, the item’s serial number is usually on the left side and the country of manufacture on the right side.

2. Burberry scarf

• The authentic scarf always has well-defined lines and a dense texture.
• The fringe yarns in a scarf should be well rolled and spaced apart, they do not fall apart when touched.
• The brand name on the label attached to the article must be written in capital letters. Also, the label must contain information about the country of manufacture and the composition of the scarf.

3. Supreme sweatshirt

• On the collar of this brand’s hooded and non-hooded sweatshirts, there are two dark red labels. On the first, larger, is written the name of the brand with the letter R in a circle. On the second, you’ll find the country of manufacture: Canada. There should be a recommendation not to iron the item on the inner label, where you can find the care instructions. Manufacturers of replicas often forget this detail.
• On sweatshirts with embroidered logos, the location of the letters on the red part should be uniform, and the distance between the two should be adequate. If you turn the authentic sweatshirt inside out, you will see a fine mesh of white threads on the back of the logo.
• Supreme complements the hoods of its sweatshirts only with flat laces, which are carefully tied at the ends. Round laces, burned at the ends, or laces with different types of terminations are a sign of counterfeiting.

4. Adidas Yeezy tennis shoes

• First, you have to check the wave pattern on the original Yeezy, which should be sideways with irregular wave prints.
• Next, you can check the tongue of the sneakers. The original Yeezy’s tongues are more curved, while the fake ones look much straighter.
• Check the inside of the shoes and see if the Adidas icon is the same size on each shoe. On some occasions, you may notice that their size differs.
• The stitching on the inside should also be checked, as it may look suspiciously amateurish.

5. New Balance sneakers

• New Balance sneakers have brand symbols on the back, tongue, the side of the sneaker, and the side of the sole, on the sole itself, and the insoles. The logo in the shape of the letter N on the side of the sneaker is made in the form of a patch.
• The original slippers have a soft sole, made of foam material, easily compresses and quickly returns to their original state. The sole protector is made of rubber. The insoles of authentic New Balance shoes have a perforation, logo, size, and information about the model.

6. Michael Kors handbag

• For its bags, the brand uses only cream-colored labels containing the primary information about the product: serial number, shade, material, parameters, the price in USD, and a unique bar code.
• All parts of the original bags are engraved with the brand name. It is applied to magnetic clips, handle rings, clasps, carabiners, and fasteners.
• The brand’s authentic bags are made from a dense material that does not deform even during shipping when the item is packed.

7. Guess watches

• Straps for Guess watches are made of metal, silicone, or natural leather. A lousy product smell, uneven color, cracks, scratches, and wear on the strap indicate that we are dealing with an imitation.
• The back should contain basic information about the watch: a logo with the brand name, the material of the watch body (as a rule, it is steel), and data about the watch mechanism with the engraving Japan Movt (as Guess uses only high-quality Japanese mechanisms).

8. Hermès handbags

• First, check the inside printing of the leather and see how the letters have been printed. The French accent of the letter E should be very elegant and not chopped up, as in the fakes. Also, the letters F and R in the word “France” appear to be glued together, something that would never happen on a genuine Hermès bag.
• Next, you can check the leather strap of the bag and inspect the stitching. On a genuine bag, the stitching looks much more elegant and flawless. In contrast, the stitching on the fake bag is not as elegant and, in some areas, looks thicker than that of the original bag.

9. Lacoste polo

• The Lacoste crocodile is always made with clearly defined details. Its eyes, teeth, legs, and red mouth are clearly visible. The crocodile’s body is bright green, and the tail runs parallel to the back.
• At the base of the polo neck, there is a white label with the logo and a red number indicating the size. In men’s models, it is one number, while in women’s models, it is two.
• An imitation Lacoste polo shirt can be spotted because of a small detail: its buttons. Original Lacoste garments have mother-of-pearl buttons with two holes. They have no inscriptions. Replica manufacturers often forget that, so they use buttons with four holes.
• In the men’s models, at the bottom, on the sides of the polo shirt, there are small openings approximately 1/2 inches deep. In women’s versions, the manufacturer does not make any cuts.

10. Pandora bracelet

• The color of the original silver bracelet is a bit dull, not very light or bright. In manufacturing, Pandora uses a blackening technique that gives them this unique tone.
• The new original bracelet keeps its perfect shape and virtually no bending, showing well-defined edges of its striated silver cord.
• The size of the clasp on the original Pandora bracelets is comparable to that of the charms. On the front of the clasp, you can see the engraving of the brand: the word Pandora with a crown above the letter “o.”
• There is a brand-specific fastening in the clasp: a clover in the form of a small screw with four heads that serves to fasten the bracelet securely. In addition, the clasp must bear the quality seal of the metal (indicating its purity) with a mark of origin, the initials ALE.
• Pandora charms have an inscription with the name of the brand and the acronym of the metal they are made of. Since 2011, S means silver, and G is gold. Murano glass charms are free of cracks, broken parts, and air bubbles inside.

11. Timberland boots

• The sole has a caramel color, but if you look at it closely, it seems slightly transparent. The company logo and the brand name are printed on them, and the sole is uniform. The heel part does not protrude, but forms a continuous line.
• The logo is located on the outside, at the bottom of the boot above the heel. Its print is uniform and well-defined, located strictly vertically.
• The eyelets on the boots are perfect hexagons, which are ideally rounded on the outside. In men’s models, there are 7, in women’s models, 6.
• All seams on the boots are made with white thread. If there are several seams close, they are clearly parallel to each other.

12. Apple watch

• The serial code is engraved on the left side, on the back of the device.
• Apple Watches have 2 buttons on the back, which help to interchange its band.
• The original device has a diamond-shaped sensor for heart-rate sensing technology, while fakes tend to use other shapes.
• On a real Apple Watch, the visual display takes up almost the entirety of the glass, while fake items have a larger bezel around the screen.

13. Dr. Martens boots

• New Dr. Martens usually have a yellow inspection sticker. It can be found underneath the tongue.
• Outsoles have brand markings with neatly finished embossing. They say “The Original,” “Dr. Martens Air Cushion Sole,” and “Oil Fat Acid Petrol Alkali Resistant.”
• Boots should be accompanied by spare laces. Laces are usually kept in a branded plastic bag with a sealed top.

Have you ever unknowingly bought a counterfeit product? How did you recognize that it was not a genuine brand? Could you tell the difference, or did you have to ask an expert?